Trends & Innovation
Our coverage on the latest beauty trends and industry innovation, and what they mean for you.
![A person holding a Louis Vuitton bag.](png/bagcharmsprimary-12ced2344ed84afab5f847390ebf8285.png)
Quirky Bag Charms Are the Unexpected Trend Taking Over This Summer
Summer's Biggest Blush Trends Include Sunset Tones and Glazed Finishes
The Kerchief Trend Is the Shortcut to Euro Summer Style
The "Kitty Cut" Is the Summer-Ready Take on the Shag
The 2010s Bubble Skirt Is This Summer's Unexpected It Girl Staple
We're in for a 'Brat' Summer—Here's How to Dress the Part
19 Cowgirl Tattoo Ideas to Embrace the Western Trend
Let Charli XCX's "Brat" Green Inspire Your Next Manicure
"Desert Sand" Is the Most Wearable Shade of Blonde for Summer
The Corporate Capris Trend Is Business Casual Meets Summer Friday
I Tried Fascia Therapy to Finally Loosen Up—Here's How It Went
These Under $35 Sandals Are Summer's Unexpected Cool Girl Shoe
Texas Blonde Is the Boldest Way to Go Bright this Summer
I Went Summer's Most-Requested Hair Color: "It Girl Blonde"
This Summer's Millennial Pink Hair Trend Will Make You Miss Tumblr
![Cailee Spaeny wearing the boyfriend blush trend](png/boyfriendblushtrend-4ea4e5cbf997449898a6c77aeaaffa09.png)
TikTok's Viral "Boyfriend Blush" Trend Is the Secret to a Pretty Summer Flush
The Silver Shoe Trend Is the Answer to All Your Summer Footwear Woes
The 2024 Met Gala Confirmed TikTok's No Mascara Trend Is Happening IRL
Summer 2024's Biggest Makeup Trends: Berry Lips, Sunset Colors, and More
Summer 2024’s Biggest Nail Trends are Inspired by Retro Pool Furniture and Britney Spears
Summer 2024's Biggest Hair Color Trends Are All About Blonde
Summer 2024's Haircut Trends Include Short Bobs, Long Bangs, and Lots of Volume
The Bow Tattoo Trend Is About to Be Everywhere in 2024
Brightly Colored Sneakers Are the Secret to a Summer Outfit Slay
5 Trendiest Nail Color Ideas for May, From Corals to Jellies
The “Fancy” French Manicure Trend Will Be Everywhere This Summer
Serena van der Wooden Blonde Is The It Girl Shade To Try This Spring
TikTok's Sunset Blush Trend Has Us Counting Down to Summer
Honey Blonde Is Spring’s Sweetest Hair Trend
This Spring Color Trend Is Coming for Your Nails
Models Ditched the Mascara for an Effortless Makeup Look at Dior's Runway Show in NYC
Millennial Side Bangs Are Everywhere Right Now
Ladies Who Lunch Are Fashion's Latest Muses
This Divisive Nail Trend Is Back in a Major Way
The "Deep" French Manicure Is the Glam Nail Trend Taking Over This Spring
"Faded Pastel" Nails Are the Sophisticated Take on a Spring Classic
It’s About Time for Rain Boots to Make a Comeback
Dark Rose Lips Are the Romantic Take on Y2K Liner
I'm a Derm—I Spotted These 8 Skincare Trends at the 2024 AAD Annual Meeting
![Karol G wearing hot pink blush](png/springmakeuptrends-4e2708224b034f7c9e5ceb96c7d47c22.png)
2024's Biggest Spring Makeup Trends: Bright Blush, Doll Skin, and Chrome Eyes
Spring 2024's Haircut Trends Include Fluffy Curls, Side-Swept Bangs, and Lots of Bobs
Spring 2024's Biggest Hair Color Trends Are Inspired by '90s Icons and Serena van der Woodsen
Spring 2024's Coolest Nail Trends Include Square Tips, Subtle Shimmer, and Bows
The Ballet Flat Trend Is Getting a Sporty Upgrade This Spring
This Spring Hair Accessory Trend Will Make Your Whole Outfit
The "Naked" French Manicure Will Make You Look Expensive
"Stone Nails" Will Be Everywhere This Spring, According to TikTok
Big Hair Is Back
2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists
"Bow Stacking" Is the Coolest Way to Bring the Coquette Aesthetic Into 2024
![Models wearing the retro apres ski makeup trend](jpg/byr_apresskimakeup_recirc-3d9fc27d81ca4c27b51a6257e528dfba.jpg)
Après-Ski Makeup Is the Rich-Girl Beauty Trend You Need to Try This Winter
New York Fashion Week's Top Fashion Trends, from Modern Mob Wife to Soft Power Dressing
The Indie-Sleaze Jacket Trend Will Unleash Your Inner Party Girl
![Model at the Maison Margiela Couture SS24 Show with glass skin](png/patmcgrathglazedskin-e322000399454ac2a55d466eb7425935.png)
How Pat McGrath Created Glazed Doll Skin for Maison Margiela's Couture Show
When It Comes to Mob Wife Fashion, No One Does It Like Adriana La Cerva in 'The Sopranos'
The Mob Wife Manicure Will Unleash Your Inner Carmela Soprano
These 9 Stanley Cup Alternatives Could Be the Next It-Girl Tumbler
![Gisele Bündchen wearing glasses in "The Devil Wears Prada"](jpg/byr_giseledevilwearsprada_leadrecirc-4d13e1b683d14288bab6b8fae2a1fd61.jpg)
The Office Siren Trend Is Business Casual for Hot Girls
![Close up of a forearm with an abstract, freehand tattoo of a flowing line](jpg/abstracttat_recirc-48972b9d18d24889bf93ece9eee9396d.jpg)
8 Tattoo Trends That Will Define 2024, According to Artists
![Ayo Edebiri and Emma Stone Bob Trend Golden Globes](jpg/byr_gbobtrend_leadrecirc-90308b5902394b2baac199df509fa828.jpg)
If the Golden Globes Are Any Indication, Everyone Will Have a Flippy Bob in 2024
![Dua Lipa with dark red hair](png/popstarredhairtrend-a541027e4283413c8a0f37a198f994d9.png)
The "Pop Star Red" Hair Trend Will Make You Feel Famous
Venetia From 'Saltburn' Is on Everyone's Beauty Mood Board
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5 Makeup Trend Predictions for 2024, According to Celebrity MUAs
From '60s Bangs to the Shaggy Pixie, These Are All the Winter Haircut Trends to Try in 2024