TL;DR
We loved the Cetaphil Dermacontrol Purifying Clay Face Mask with Bentonite Clay, a super creamy mask for all skin types. The gentle-yet-effective formula harnesses kaolin and bentonite clays to purify the skin. If you’re looking for a spa-like mask that's effective and luxe to use, the Tatcha The Clarifying Clay Mask is an all-in-one mask that warms on contact with the skin, opening pores, absorbing excess oil, gently exfoliating, and decongesting skin without irritation.
Whether your skin is dull, congested, or shiny, a clay mask is hands-down one of the best treatments to help refine and rebalance it. “Clay masks are good for a wide variety of skin types and concerns,” explains Dr. Jeannette Graf, a board-certified dermatologist. “They can brighten your skin, absorb excess oils and toxins, hydrate, prevent breakouts, restore skin’s balance, regulate sebum production, oxygenate your cells, and more.”
So no matter your skin type, it’s a great product to have on hand as either a quick fix or a weekly ritual. But not all clays (and clay masks) are the same, so it’s important to choose a formulation that aligns with your needs. For example, oily complexions will fare well with a detoxifying option, whereas dry skin types require additional moisture.
To narrow down the options, we tested 24 of the most popular clay masks, evaluating each one based on feel, consistency, and overall skin appearance. Those that impressed us the most made this list.
Best Overall
Cetaphil Pro DermaControl Purifying Clay Mask
Gently shrinks pores
Creamy, luxurious texture
Spreads evenly
Can cause purging
Key Ingredients: Bentonite clay, kaolin clay, cucumber seed extract | Size: 0.3 oz
Very few masks can target a wide range of skincare concerns as effectively as this one from Cetaphil. The mask contains bentonite clay, which is a potent detoxification agent, making it ideal for people looking to combat excess oil and acne. Whether you use your fingers or a brush to apply, we love that it’s super creamy and goes on evenly (aka doesn’t clump or get patchy). It feels like a luxurious cream that slowly dries down and feels slightly tingly, creating a refreshing sensation.
When we washed it off, we were in awe at the state of our skin—it looked incredibly smooth and even. One tester even noticed that the pores on her nose—one of her biggest problem areas—looked like they shrunk in a matter of minutes, prompting her to call this mask a “masterpiece.”
You may experience some purging (the skin’s response to an active ingredient that increases cell turnover) in the form of increased breakouts. But don’t worry—this is totally normal and a sign that the mask is actually hard at work getting rid of the gunk in your pores.
Best Splurge
Tatcha The Clarifying Clay Mask
Thick and luxurious
Unique warming and color-changing formula
Provides gentle exfoliation
Size of the tub is a bit small given the price point
Key Ingredients: Okinawa kucha clay, Japanese konjac, Japanese volcanic ash | Size: 1.7 oz
If you’re going to splurge on a face mask, it better be good. Tatcha’s The Clarifying Clay Mask isn’t just good (it’s great), and there isn’t anything else on the market quite like it. It goes on gray, but once applied to the skin, it turns pinkish red. Though we aren’t sure of the exact reason why the mask changes color, we believe it has something to do with the Japanese volcanic ash and konjac root infused into the formula. These ingredients help exfoliate the skin and provide a warming sensation.
The texture is luxurious and goopy (in a good way), and actually has some grit to it, making it an ideal exfoliator. It doesn’t need a long time to work its glow-enhancing magic; in fact, you can feel free to wash it off after five minutes. Post-wash, we were pleased with how refreshed, even, and soft our skin was. Though the mask is worth the splurge, we wish it came in a bigger size to get more out of one tub.
Best Exfoliating
Origins Original Skin Retexturizing Mask
Refines pores and exfoliates
Creamy yet gritty
Hygienic and convenient squeeze bottle
Can be drying
Ingredients: Kaolin clay, bentonite clay, grapefruit peel oil, sugar cane, willowherb, exfoliating jojoba beads | Size: 2.5 oz
“Kaolin and bentonite clays absorb excess oil and reduce impurities,” explains Dr. Graf, which is why we love this mask from Origins that contains both. To simultaneously exfoliate, smooth, and decongest, you won’t regret giving this one a try. This pretty pink mask is formulated with clay (obviously), exfoliating jojoba beads, and soothing willowherb. The gritty little beads gently exfoliate the surface of the skin, while the willowherb and two types of clay work to restore and clarify. We noticed a real improvement in the appearance of pores and skin texture after using it. It’s also worth noting that the mask comes in a hygienic squeeze tube that deposits the mask into your hands, preventing contamination from grubby fingers.
Because it contains drying ingredients and abrasive little beads, less is more. Try not to rub too hard, and be sure to wash it off once it’s dried onto your skin. To keep your skin from looking extra dry after using, we recommend following up with a moisturizer.
Best Detoxifying
Fenty Skin Cookies N Clean Whipped Clay Pore Detox Face Mask
Great for those with acne
Aids inflammation
Thick and sometimes hard to wash off
Ingredients: Kaolin clay, bentonite clay, charcoal powder, salicylic acid, ginger root extract | Size: 2.5 oz
At first glance, this mask from Rihanna’s eponymous beauty brand looks abrasive due to the super gritty texture. But, to our surprise, it’s actually the complete opposite. In fact, it’s thick, jelly-like, and contains little black beads that break on contact with the skin (instead of scratching it). The mask contains a lovely blend of clays (kaolin and bentonite), charcoal powder, salicylic acid, and ginger root, making it an ideal treatment for those dealing with inflammation. As it dries, it tightens on the skin but doesn’t feel tingly or uncomfortable at any point.
Because the mask is so rich, it can be annoying to get off. We think just hopping in the shower to rinse it off would be best. Nevertheless, our skin appeared glowy and fresh after one use, and tiny clogged pores on our noses looked smaller.
Best Pore Cleansing
innisfree Volcanic AHA Pore Clearing Clay Mask
Helps refine clogged pores
Refreshing
Exfoliating
Not ideal for sensitive skin
Ingredients: Bentonite clay, kaolin clay, volcanic ash, jeju volcanic clusters, lactic acid | Size: 3.4 oz
This catchall mask is a popular one for many reasons, and Dr. Graf agrees. “Ideal for all skin types, this mask utilizes volcanic clusters and alpha-hydroxy acids to minimize the look of pores, absorb sebum, gently exfoliate, deeply cleanse, even out the skin tone, and cleanse away debris.” If you’re eager to address a pore-related problem, this super-potent mask will have an immediate effect on the skin. One tester swears she noticed that the mask improved the look of her skin in just one use. Her skin appeared brighter, and a breakout looked like it started healing faster than usual. Whether you use it on your entire face or as a spot treatment on a problem area, you’ll want to keep this mask on hand for breakout emergencies.
Best Purifying
Fresh Umbrian Clay Face Mask
Helps refine pores and reduce excess oil without stripping skin
Suitable for most skin types
Could be even better at reducing oil
Ingredients: Bentonite clay, kaolin clay, volcanic ash, jeju volcanic clusters, lactic acid | Size: 3.38 oz
Using Umbrian clay sourced from Italy, this mask from fresh is a favorite among Byrdie editors and testers alike. Because it’s naturally rich in minerals that promote a calm, clear complexion, the mask works exceptionally well to address a bunch of concerns across a wide range of skin types, such as enlarged pores, excess oil, and uneven skin texture. It has a nice, spreadable consistency that glides on easily and doesn’t dry down as much as one might expect. We love that it absorbs excess sebum without overdrying the skin, but it might not be intense enough for those with super oily skin.
Best for Sensitive Skin
Glow Recipe Watermelon Glow Facial Mask
Not overly drying
Hydrating and softening
Minimizes the appearance of pores
Micro beads may be irritating
Ingredients: Kaolin clay, hyaluronic acid, watermelon enzymes, beta-hydroxy acids, blueberry seed powder | Size: 2 oz
Clay masks aren’t known for being the most gentle, which is why we recommend this soothing weekly treatment from Glow Recipe for those with sensitive skin. Formulated with hyaluronic acid, this mask supports the skin’s moisture barrier while also gently purifying and decongesting pores. Those with sensitive skin will appreciate that skin stays soft and dewy despite the fact that it has microbead exfoliants in the form of blueberry seed powder. One tester described her skin post-mask as “bright, fresh, bouncy, and clean,” which is exactly what one would want after a pore-refining mask. Plus, features like a nice smell and a cute glass pot add to the experience of using it.
Best for Oily Skin
Youth To The People Superclay Purify Clear Power Mask
Controls sebum
Kills acne-causing bacteria
Could be a bit too drying for those with dry skin
Ingredients: Kaolin clay, bentonite clay, montmorillonite clay, niacinamide, salicylic acid, kombucha | Size: 2 oz
Shiny skin is no match for this purifying formula, which counts on three different types of clays (kaolin, bentonite, and montmorillonite) niacinamide, salicylic acid, and kombucha to regulate sebum production within the skin. The thick mask is soft and spreadable, which we found especially helpful during the application process. We also love that it creates a subtle cooling sensation on the skin. The formula only needs to stay on the skin for ten minutes to reach its full potential, so take the time to sit back, relax, and let the mask work its magic. When the time is up, and the mask has dried, wash it off and follow up with an oil-free moisturizer for best results.
Keep in mind that because the mask contains microbeads, you should take caution when applying it to the skin. If you’re too abrasive, you can run the risk of causing irritation.
Best Charcoal
buttah Charcoal Detox Mask
Antibacterial properties
Powerful but gentle enough for sensitive skin
Affordable
Results after repeated use
Ingredients: Bentonite clay, kaolin clay, activated charcoal powder, argan oil, shea butter | Size: 1 oz
This mask features antibacterial properties that help remove pore-clogging bacteria. Especially if you have skin prone to acne and blackheads, using a charcoal mask every so often (aka weekly) can be a great addition to your skincare routine. The Charcoal Detox Mask from Buttah wowed us with its super creamy formula, nourishing ingredients, and ease of removal. The combination of clays alongside the charcoal powder can be drying on their own, but the added shea butter and argan oil help balance everything out. The result: Comfortable, hydrated skin. Just note that because it's so gentle, you may have to use the mask repeatedly for a number of weeks before you see any drastic results.
The Byrdie Team Tests the Best Clay Masks
What to Look for When Buying a Clay Mask
- Types of Clay: When deciding between clay mask formulas, Dr. Graf recommends paying attention to the type of clay. “There are four different types of clay that are used in face masks for skin health,” she explains. “Although the types of clay used in skin products are meant to draw out impurities and gently cleanse the skin, some are better than others for your skin type.”
- White clay works well with all skin types—especially mature skin. “White clay draws out excess oils and dirt,” she says. “It’s a gentle exfoliant that refines the surface of the skin and works to reduce pore size.” To note: Kaolin clay is a type of white clay.
- Green clay is a good go-to for people with oily, acne-prone skin. This type of clay balances pH levels and acts as a strong cleanser. “It soaks up excess oils that can lead to the clogging of pores and acne,” she adds.
- Pink clay is ideal for improving skin elasticity and cell renewal. “This is also ideal for mature skin that has begun to lose its elasticity,” Dr. Graf shares. “Pink clay is a gentle exfoliator that’s light on the skin.”
- Bentonite clay is known for its detoxification properties. “Bentonite clay is an extremely efficient detoxing and rejuvenating clay that’s suitable for many skin types, but especially oily and acne-prone,” Dr. Graf says. “It exfoliates and draws out excess oils, impurities, and more, while also restoring mineral levels and removing toxins.”
- Additional Ingredients: You should also consider a formula’s additional ingredients when shopping for a clay mask. Extra exfoliating ingredients can help speed the cell-shedding process along while hydration-boosting elements can prevent irritation.
Why Trust Byrdie
Caitlyn Martyn is an experienced beauty writer and product tester specializing in cosmetics. She has been a staff writer at Byrdie since 2022, where she covers all things beauty and fashion. She has used several clay masks over the years, including some on this list from brands such as OleHenriksen, L’Oréal, Glow Recipe, and Youth to the People.
Emily Algar is an experienced freelance writer who covers all things beauty. Her work has also appeared in Popsugar, Vogue Australia, Grazia, Cosmopolitan, and more.
Contributors also consulted with experts to learn more about what to keep in mind when buying a clay mask. Those experts included:
- Dr. Jeannette Graf is a board-certified dermatologist and Assistant Clinical Professor of Dermatology at Mt Sinai School of Medicine.
- Melanie Grant is a celebrity facialist, esthetician, and founder of Melanie Grant Skin Health, a clinic with outposts in Australia and Los Angeles.