TL;DR
Our favorite overall shampoo is the R+Co Television Perfect Hair Shampoo thanks to its ability to moisturize, volumize, and add shine all at once. Kristin Ess Deep Clean Clarifying Shampoo is also our top pick for all hair types and is ideal for when you want to give your strands and scalp a deep clean.
Forget extensive styling protocols consisting of multiple products or techy hot tools: Great hair starts in the shower. In fact, choosing the right shampoo can help you address your specific hair woes or help you avoid potential irritants and hair-damaging ingredients. It’s also essential to choose a shampoo that works with any coloring or treatments you may have.
To find the best shampoos available, we tested dozens of options. We got busy evaluating our picks based on their ingredients and benefits and considered extra factors, such as if they were sulfate-free and worked for all hair types and concerns. We then assessed how our hair looked and felt—both immediately after washing and after using the shampoos for a few days and weeks. Finally, we consulted Byrdie beauty editors on what to look for in a great shampoo before landing on these top-rated picks.
Best Overall
R+Co Television Perfect Hair Shampoo
Soothes the scalp
Boosts shine
Strengthing
Strong scent
Hair Type: All | Sulfate-Free: Yes | Scent: Original | Size: 8 oz | Cruelty-Free: Yes
There’s truly nothing that this all-star sudser, and Byrdie team favorite, can’t do. It helps moisturize both hair and scalp (thanks to ingredients such as babassu seed oil and glycerin) and imparts volume and shine, all while smoothing, softening, and strengthening your hair. In short, it leaves your hair looking commercial-ready after every wash. We loved that this shampoo lathers well and makes their hair feel squeaky clean but not stripped. We also noted that we looked like we’d just left the salon after washing. Our hair looked as if we had just left the salon.
Best Budget
Kristin Ess Clarifying Shampoo
Affordable
Leaves the hair feeling lightweight
Effectively removes buildup
Contains sulfates
Hair Type: All textures and hair types | Size: 10 oz | Scent: Floral | Sulfate-Free: No | Cruelty-Free: Yes
Our top budget choice is this Deep Clean Clarifying shampoo from Kristin Ess. Its selling point is its proprietary strengthening complex that helps to clean the hair and scalp, reduce oil, and smooth damaged strands. During testing, we really loved how lightweight it made our hair and scalp feel–like we could feel the dirt and buildup had been noticeably removed. These results were most noticeable after the third wash, and we enjoyed the extended day we got between washes after using it. Its light, floral fragrance is also very addictive.
Best for Damaged Hair
Olaplex No. 4 Bond Maintenance Shampoo
Repairs broken bonds
Lathers well
Softens and smooths
Can be a little drying
Hair Type: Color-treated, damaged | Sulfate-Free: Yes | Scent: Original | Size: 3.3, 8.5 oz | Cruelty-Free: Yes
This is a staple within the Byrdie beauty team thanks to its deeply reparative prowess. Like its in-salon treatment counterpart, it contains ingredients that work to repair broken protein bonds in your hair. Translation? Hair becomes softer, smoother, and generally looks and feels better. Another plus: The formula is sulfate-free, so it shouldn't strip much-needed moisture. In fact, when testing it in our lab we found that it’s one of the only sulfate-free shampoos that lathers super well. It also left our hair feeling thoroughly cleansed without that squeaky feeling that some shampoos leave behind and without any lingering spots of oiliness.
Best for Curly Hair
GIRL+HAIR CLEANSE+ Moisturizing Shampoo
Softens and smooths all types of curls
Soothes the scalp
Woman-owned brand
Could be more hydrating
Hair Type: Wavy, curly, coily | Sulfate-Free: Yes | Scent: Tea tree | Size: 10.1 oz | Cruelty-Free: Yes
Curly hair undoubtedly requires a little extra TLC and calls for carefully chosen products, shampoo included. This is a great pick that’s specially formulated to help retain moisture in curly, kinky, coiled, and natural hair with shea butter. It’s also sulfate-, alcohol-, and paraben-free, and even contains tea tree oil to help address scalp issues.
Best for Curly Hair, Runner-Up
Pattern Beauty Cleansing Shampoo
Deeply cleanses buildup without stripping curls
Strengthens
Smells good
Shouldn’t be used daily
Hair Type: Curly, kinky, coily | Sulfate-Free: No | Scent: Floral | Size: 7.8 oz | Cruelty-Free: Yes
This option is especially good for those with curly, kinky, or coily hair who need an extra deep clean. It’s intended for type 3 and 4 curls, helping to remove even the most stubborn product residue from the scalp and hair without stripping the natural moisture that’s oh-so-important for curly hair. It also contains panthenol for strengthening purposes.
Best for Sensitive Skin
SEEN Skin-Caring Fragrance-Free Shampoo
Safe for sensitive skin
Dermatologist-designed
Soothes the scalp
Could be more hydrating
Hair Type: All | Sulfate-Free: Yes | Scent: None | Size: 8.6 oz | Cruelty-Free: Yes
The wrong shampoo can cause all kinds of skin issues, from breakouts to weird rashes—that’s why this pick is so excellent. The dermatologist-designed shampoo is noncomedogenic (so it shouldn't clog pores) and is formulated without a long list of possible skin irritants. But don’t worry, it still does a superb job as a shampoo. Filed under: Why didn’t we think of that?
Best for Dry Hair
Bread Beauty Supply Hair-Wash
Hydrating
Great smell
Gentle
Not clarifying
Hair Type: Wavy, curly, coily | Sulfate-Free: Yes | Scent: Fruity | Size: 8.4 oz | Cruelty-Free: Yes
Bread describes this creamy hair cleanser as a co-wash meets shampoo, meaning it's able to clean while deeply hydrating the hair. It has many hair-nourishing ingredients, such as argan oil and aloe vera, as well as hydrating oils like coconut, avocado, and lavender oils. We also love that it can help with frizz and a flaky scalp.
Best With ACV
AG Care Apple Cider Vinegar Shampoo
Leaves hair and scalp feeling really clean
Causes no irritation
Lathers well
Divisive citrus smell
Hair Type: All textures and hair types | Size: 12 oz | Scent: Apple | Sulfate-Free: Yes | Cruelty-Free: Yes
If you suffer from oily roots and feel like you need to wash your hair every day, this sulfate-free apple cider vinegar shampoo can help. It scored highly in our test as it noticeably reduced oil in our hair and left the scalp feeling super clean. We particularly loved the way it lathered well and reduced oily roots while adding both volume and shine with 98% plant-based ingredients including argan oil, nourishing superfoods, and apple cider vinegar. It’s available to buy as a 12-ounce bottle or as a larger liter size for refills. Yes, it’s on the more expensive side, but the results make it worth it.
Best Neutralizing
Redken Hair Cleansing Cream Clarifying Shampoo
Helps to reduce oil and buildup
Noticeably extends the time between washes
Rich lather
Not cruelty-free
Hair Type: All textures and hair types | Size: 8.5, 33.8oz | Scent: Fresh | Sulfate-Free: No | Cruelty-Free: No
If you hate having to wash your hair every morning, then Redken’s Clarifying Detox Shampoo can help to extend your good hair days. We’ve awarded it our Best Neutralizing shampoo as it helped to reduce oil in our hair during testing, and our scalp felt super clean after using. This is down to its cleansing complex that helps to remove impurities and buildup like dry shampoo and pollution from the scalp. It’s a more expensive option, but as you’ll need to wash your hair less after introducing it to your routine, it’s worth the extra dollars.
Best for Hair Shedding
Shaz & Kiks Clay Hair Cleanser
Strengthens the hair follicles and reduces shedding
Gently exfoliates the scalp
Lathers well and leaves hair noticeably silkier
We wished the gorgeous scent lasted longer
Hair Type: All textures and hair types especially waves and curls | Size: 230 mL | Scent: Spicy-sweet | Sulfate-Free: No | Cruelty-Free: Yes
The first thing we noticed about this shampoo is its addictive fragrance that’s spicy and a little sweet. It starts as a clay but lathers surprisingly well once it’s mixed with water allowing you to cover your head easily. Multani Mitti earth clay absorbs excess oil and dirt, and Jamun Indian berries exfoliate the scalp. Finally, hibiscus flowers strengthen the hair follicles to reduce and prevent hair shedding. After using this shampoo our hair and curls felt noticeably softer and silkier, and it took longer for our roots to get oily in between washes. Our dandruff improved, too! Win-win.
Best for Hard Water
Ouai Detox Shampoo
Combines clarifying and chelating benefits
Hairs feels lightweight after use
Should only be used weekly
Hair Type: All textures and hair types | Size: 10 oz | Scent: Melrose Place scent | Sulfate-Free: Yes | Cruelty-Free: Yes
This light, clarifying shampoo is one of our favorite ways to splurge on our hair. It contains clarifying apple cider vinegar and chelating agents to remove hard-water deposits and added keratin to strengthen the hair strands. We put it to the test and loved how soft and healthy it left our hair feeling. It was also very effective at reducing oil and frizz, so we could extend the time between washes. It’s not an everyday shampoo, however, and is intended for once a week but it makes a nice complement to another shampoo.
Best for Oily Hair
Nécessaire Shampoo
Removes oil without stripping the hair
Fragrance-free
Reduces irritation and an itchy scalp
There’s nothing we dislike about this shampoo
Hair Type: Suitable for all hair types/textures (straight wavy, curly, coiled, and tightly coiled) | Size: 100, 250 mL | Scent: Unscented | Sulfate-Free: Yes | Cruelty-Free: Yes
We tested this fragrance-free shampoo from Nécessaire and gave it high marks for its gel-like consistency, great lather, and ability to reduce scalp irritation. (Ours was noticeably improved after using). What’s more, our hair felt amazing with improved softness and silkiness. It’s packed full of some great ingredients including moisturizing hyaluronic acid, niacinamide, and ApiScalp to remove product buildup and reduce thinning (ideal for postpartum moms). Finally, it’s also suitable for color-treated hair and, during testing, we noticed that it enhanced the tone of our hair beautifully.
Best for Fine Hair
Living Proof Full Shampoo
Amino acids boosts volume
Lightweight
Gentle
May be too gentle for oily hair
Hair Type: Fine, Medium | Size: 8 oz or 24 oz | Scent: Clean | Sulfate-Free: Yes | Cruelty-Free: Yes
When you have fine hair, it can be a hard to find a shampoo that boost volume while also keeping your hair soft and supple. That's why we like Living Proof's full shampoo. Instead of using sulfates, it uses a proprietary amino cleansing complex and peptides to gently clean while strengthening and increasing volume. Plus, it uses phytantriol to preserve hair color and prevent damage from heat tools. What's not to love?
Best for Color-Treated Hair
Vegamour HYDR-8 Hydrate and Repair Shampoo
Strengthens damaged hair
Several hydrating ingredients
Sulfate-free
Floral scent can be too intense for some
Hair Type: Damaged, color-treated | Size: 8 oz | Scent: Floral | Sulfate-Free: Yes | Cruelty-Free: Yes
Coloring your hair strips it of moisture and protein, and this shampoo adds both of those back. Featuring amino acids and karmatin—a vegan alternative to keratin—the shampoo helps strengthen and rebuild the bonds that were broken during chemical treatments. Yet this shampoo also packs in the moisture with ingredients like glycerin, aloe, ceramides, and different oils. We also love the screw-bottom which makes application easier and mess-free. It does have a floral scent that lingers, which some find too strong.
Best Clarifying
Bumble and bumble Sunday Shampoo
Removes buildup and excess oil
Results are noticeable after first wash
Fresh, clean smell
Can leave hair tangled
Hair Type: Straight, wavy and curly hair types | Size: 8.5 oz | Scent: Sparkling Cassis, Watery Cyclamen, and Mint leaf | Sulfate-Free: No | Cruelty-Free: Yes
We marked this shampoo highly as our hair felt like it had been given a total detox after just one use. If you live in a city or have just been on holiday and your hair feels loaded with product, sunscreen, and dry shampoo, it gives the hair and scalp a really deep clean thanks to its key ingredient, sodium laureth sulfate. This also helps it create a rich lather. We also loved its mint and cassis fragrance that really wakes you up first thing in the morning. Be sure to follow up with a good conditioner as it can leave your hair more prone to tangles.
What to Look for in a Shampoo
- Targeted Ingredients: Choose a shampoo that targets your specific hair type and concerns. There are varieties for all sorts of issues, whether you need volume, moisture, curl enhancement, oil, or frizz control. Some shampoos offer strengthening with special botanicals or proteins like keratin. Other brands offer great combinations of shampoos and conditioners for dry hair to provide a complete hair cleansing system. If you have a condition such as scalp psoriasis or dandruff, choose a shampoo with active ingredients that help prevent it, such as salicylic acid for the former and zinc pyrithione for the latter.
- Color and Treatment Safe: If you color or treat your hair, look for a shampoo that won't counteract your results. Some shampoos will fade color-treated hair, and others are too harsh to use with treatments like keratin or relaxing. Avoid sulfates, sarcosines like sodium lauryl sarcosinate, and sulfosuccinates in particular.
Why Trust Byrdie
Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She will try pretty much any shampoo she can get her hands on, which means that there are at least five or six different options in her shower at all times, including many of the ones featured on this list.
Catherine Hufton is a London-based lifestyle journalist and has been a contributing writer and editor for Byrdie since 2022. Her freelance career has given her the opportunity to work for some of the world’s biggest beauty brands and online magazines and test hundreds of beauty products in the process. She digs deep into all things fashion and beauty to find the very best shopping must-haves using her own knowledge, expert advice, and detailed insights from Byrdie’s NYC testing lab.